Your Business and Facebook Marketing

Approximately 33.6 Million Filipinos are online and a big chunk of those are on social media. Facebook, the leading social media in the Philippines, has a whopping 29.9 Million Filipino users. Of the 29.9 Million, nearly 12 Million are young adults aged 18 – 24 years old.

Facebook, is considered by Digital Marketing experts as one of the most effective marketing tools when building your brand online. And why wouldn’t it be, when nearly everyone is “Facebooking.”

Young adults dominating the Facebook market translates to the possibilities of penetrating a market that is defined to be at the peak of their independent careers: spending and deciding for themselves, which makes them consumers who are open and ready to buy what they believe are useful for them.

How do you take advantage of finding a pool of your target market in one online space?

Here are 3 reasons why your business should consider Facebook Marketing:

1) Get In touch with your target market – Facebook is precise in its statistics and this is very good for your business. Users’ age, sex, location – they have all the data you need, categorized and computed according to percentage. Hitting your target market, down to the specifics, becomes easier with Facebook’s organized database. Polls for surveys, advertising links and other marketing platforms are conveniently available on Facebook for your marketing use. Finding out what the like and need and offering your product as solution for it becomes possible with just a few clicks and strategic messaging.

2) Be a part of your target market’s routine – To be on Facebook gives your brand an opportunity to be an integral part of your market’s daily routine through their profiles and preferences. It’s definitely more effective and efficient than exerting much effort to make them notice you amidst all other competing products or services on traditional media or in stores. Noteworthy are studies that show most people check their Facebook at least twice a day. Imagine being visible to them through their news feed several times a day. The fact that you get noticed more frequently and people are getting aware of your existence already saves you half the effort to advertise and create brand awareness and connection.

3) Cost-efficient in nature – With Facebook marketing, you actually cut your advertising costs to half. Imagine not having to advertise to tri-media (TV-Radio-Print), and simply reaching the targeted Millions that actually matters to your brand.

With strategic Digital Marketing Planning, Facebook Marketing can become a powerful marketing tool for your business. Facebook has managed to bring together groups of people in one place making it a practical venue for businesses to connect to their customers.

Now the challenge lies in whether or not you can efficiently and effectively maximize the opportunity to be exposed to your target market.

Leveraging Your Business and Building a Promising Lead List

Leveraging your business can be tricky if you don’t have any idea where to start. For this article today, we’ll be focusing on legitimate home based business affiliates and ideas on leveraging your business for success. Time freedom is what we’re after, right? Isn’t that why most people start a business, especially a legitimate home based business? However, starting from zero leads and learning the ropes of navigating in today’s current internet marketing arena can be overwhelming if you don’t know where to begin.

In order to learn the correct method for how to market a product, you need to first know all the ins and outs of your product. What is it? How does it work? Are you using this product for yourself? If this product isn’t “good enough” for you to use, how do you expect to have a convincing enough sales pitch to get your prospective customer to buy it or join as affiliates?

Do you know what the niche market is for your product or business affiliate? What types of people would be interested in your product? If you’re looking for more representatives or affiliates, you would be targeting the entrepreneur market. Twitter is a great way to connect with fellow entrepreneurs, who have the same entrepreneurial spirit that drives your legitimate home based business. Those are the same, like-minded people that you want to connect with. Trying to give a sales pitch to the wrong market is a sure recipe for disaster.

Once you’ve found the right prospects in the niche market for your business, then you need to have the right sales pitch. Ask engaging questions and draw your prospect in to the conversation. Don’t allow the conversation to be all about you, your product and the business. Ask questions and start to make an emotional connection with your prospect. This person will appreciate this type of sales pitch and won’t run away or resent your sales approach.

There are three important factors in making your legitimate home based business succeed in the online internet marketing arena. You should have an awesome capture page which “captures” the attention of leads and compels them to give their email address, which will then bring them to your sales page. Now, if you’re selling products like herbal goods etc., this should be your website where the leads can purchase your products and find out more about the opportunity as affiliates in your business.

Now, if you’re selling a marketing product you want to have your leads go to a sales page which is a compelling testimonial video about the product and opportunity for them as affiliates. You want less filler information and more “killer”, compelling information. In this instance, less is more. You want to your leads to want to know more about what you have to offer and what your legitimate home based business is all about.

The best scenario is that you’ll get leads that are ready to buy and know what they want-which, is time freedom and the opportunity to be able to make money with a legitimate home based business. Once these leads turn into customers, you get them in to the company at low costs, but with high value. Then you can leverage the platform of your affiliate business model and up-sell the customer. As this person sees the value in this legitimate home based business model, they’ll become a valued customer and bloom into an entrepreneur themselves.

You need to find the prospects who are interested in your legitimate home based business opportunity and NOT find leads who are not interested in joining as affiliates. Giving a sales pitch to someone who is interested, or at least vaguely interested, has a higher chance of joining you in your business than someone who is barely interested at all. Now who do you want to come in contact with? Sounds like a no-brainer, right?

Leveraging your business takes time, but if you’re a newbie, remember the following-know your product, know the niche market, have the right capture pages and sales pages, and only give your sales pitch to the right people.

Five Tips to Help You to Prepare for Your Home Business Internet Marketing

After you get your site set up, the next step is to market it.Marketing may be new to you, so you may feel somewhat overwhelmed by all the information out there. However, before you start any Internet Marketing, you have to prepare mentally for your campaign. Use these tips to help you get started.

1. Make a commitment to success. It is too easy to get discouraged. A lot of people will tell you how hard it is to start and to market a new business. Some people seem more than happy to tell you how difficult it all is. Ask yourself how many of these people have been successful themselves. The best advice is to ignore anyone who has a negative outlook. You need to be positive in your thinking and it helps if you try to mix with those who are optimistic and clearly have a positive attitude. Especially those who are already successful in business.

2. Research, and read, all you can about different techniques for internet marketing. Whether it be blogging, social media, creating video, or email campaigns. Carefully select the methods that feel right for you. Generally a mix works best, but you must monitor your results, to see where you should spend the bulk of your time. You may well have to discontinue the less successful methods.

3. Join online forums for ideas and support. As with social media it is of first importance to participate fully in discussions. Research the questions you see, so you can provide informative answers, and you will quickly gain a reputation as an expert in your field. As the previous points suggested, you need to know your subject, so you can talk to others in your niche, and to your prospective customers. Online forums provide a platform for you to establish a presence. Ask questions yourself, and read through older threads, to help identify trends. You will find you get support from other members as well as answers to anything you can’t figure out. You may also be able to find a mentor, who has been where you are, and is willing to help you avoid mistakes.

4. Allocate the maximum time you can spend on marketing. Avoid the temptation, common to newcomers, to become somewhat obsessed. You need to strike a balance in your work, so seeming unimportant areas are not ignored. Do not let your record keeping slip – very dangerous – and the cause of many a business downfall. You clearly need to work hard, but remember your family life, and how important it is to you. After all, in most cases, it is family that provides the incentive to start a business in the first place. Taking a little time off is actually good for your business. It allows you both mental and physical rest and you will get back to work feeling refreshed. Use your normal work breaks to be with your family. Your answer phone will take care of business, while you and your family have lunch together.

5. Be patient when waiting for results. Stick to your work schedule. Waiting is often one of the hardest things to do in internet marketing. The internet seems to move so fast until you are waiting for your first site visitors. The good news is that your hard work will pay off, you just need to be patient and persistent.

Apply these tips to your own efforts and you will find that you are better prepared to market your site and business on the internet. Take the time to prepare yourself mentally. Create a work schedule, and include family time in it. Use these goals to monitor progress and watch your business grow.